When asked about the work load, if all-nighters continue after graduation, Cristina says yes they do continue, if you don’t control them. The key is learn how to work efficiently and have high quality. Coordination with clients and coworkers is also very important. Having your own personal creative outlet is a must. Cristina enjoys gardening, hand crafting and painting. Without this personal creative outlet she becomes easily frustrated.
Here is the book she is reading now. Cristina is also a Seth Godin fan and enjoys reading Communication Arts, Print and business 2.0. We talked for a long time about how far technology has come and how fast. It wasn’t that long ago when business only had one computer and when you needed to use it you would go to the computer room and use the one and only lonely computer. So in the future Cristina believes the internet will be with you at all times, on your phone, on your watch. She says technology is changing social interaction. She enjoys learning and working with interactive. She believes learning interactive has made her print better. Communicating with someone is a two way process and print, at times, can be very one way but shouldn’t be.

Cristina gave us key points on our portfolio. She says your portfolio is judged by your worst piece, so don’t put anything in it that you don’t feel good about or that’s not good enough. Don’t make your portfolio too complex. Don’t put so many pieces in your portfolio that your quality goes down. Ten pieces in your portfolio is a good number, present your brand and be confident in your work. Half is the quality of your work and half is your attitude.

Cristina is happy and living her dream she loves her job because she is growing, learning and being challenged and that’s the most important part.

There will always be something bigger and better. And I will always want it.